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10 Reasons why Facebook has 200 Million Fake Profiles!
I’m sure you are here to know how I got this number. Let me disappoint you by saying, I’m sorry, I do not have any official communication or research to prove the exact figure. But I have valid reasons behind making the above title and would value your inputs on the same. Read more
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What makes Social Media Agencies shut down!
My last article on Why ‘great’ ideas fail prompted me to write an article why this New Media Businesses would fail in the long run. What I am about to explain here are theories as to why I feel agencies will shut down in future. Kindly note, they are based on current events and might be geo-restricted to India! Read more
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Why Google products fail!
Google is so wrong at its positioning!
Yes, I can say that all aloud? Look at the hype created for its trend setter products. First the Buzz, then the Wave and now the Plus! Here are a few things I noticed. Read more
Which color makes people buy a product?
Colors define what people buy. And for marketers and visualizers this is a post that they have been hungry for. With a mere use of colors you will be able to define your brand as cool, trendy to hot, actionable. For more closer input kindly have a look at the Infographic by Kissmetrics. Read more
Why your ‘great’ ideas fail?
You come home late at night after a busy day, with a brand running in your head, and when you’re sipping on to some coffee in the evenings, you hit upon an idea that you feel can help you take your brand to the next level. A great idea indeed, as you might think. This one thought, gives you no rest and you begin to run this idea in your head over and over again carefully assuming different reactions of your target audience. This whole thought process gives you one sleepless night and while you’re at a moment of celebrating it, you begin to feel relieved and go to bed. Read more
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Variables to be considered while calculating ROI on Social Media
Before you read this article, you must have an understanding of the terms used in Social Media by Brands & Agencies in my previous post – How to absorb Social Media Costs?
To begin with, let me explain how I managed to split the terms in the way they need to, to calculate ROI on Social Media. Read more
How to absorb Social Media Costs?
Most brands do not really understand how Social Media actually works. They intend to promote their businesses online on these social mediums thinking they would generate leads similar to those seen in print or any other advertising space. It’s true that the only word the CMO likes to see is ROI, but what if I told you, Social Media is a branding medium and not an advertising medium? What if I were to ask you, what was the ROI of your brand in the “word – of – mouth” medium, before the advent of Social Media? Would you have an answer to that? To answer the same, let us re-examine each term better. Read more
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Infographic: Manipal Youth Survey Results
Two weeks back I decided to do some research on the Manipal youth. The city of Manipal, if your aren’t aware of is the hub of education in India and is a home to 20,000 students every year. To initiate the quick 30 second survey, I posted a set of questions and asked my friends and Manipal communities to help me get people. Yes, it was people I wanted limited to the population of Manipal only. The challenge however was – I lived in Mumbai. Read more
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The State of Online Influence
Couple of days back Tom Webster, VP of Strategy at Edison Research, put up his video blog post on The State of Online Influence. This radically changed my perspective about thinking of the figures used to portray brand value across Social Media. I would like to share with you key points that were shared in the presentation.
- The key in ‘performance index’ as always is not the measure itself, but what marketers do with that measure
- Live Experiment on Online Influence: Waterfield bags
- Influence is this: Did I compel a change in state Read more
How the Telecom Sector could be the next biggest Banking Sector
We once reached an age of mobile banking and are now reaching another age where money transfer is possible from mobile to mobile i.e Google Wallet. This idea I’m going to highlight has still got the potential of killing this Google product provided the Govt. allows it. (I think it’s restricted by some laws of the land). This idea has been in my head since a few years but I didn’t actually put it down, thus, I may not be the first person to come up with this idea. Gosh, I wish I had some coding specialty to just create an algorithm and bring it to life! Read more
